scare tactics- exploits natural fear, makes disasters seem more likely to occur
either or- make the reader think there is only an either or answer and no other option
slippery slope- one small thing will lead to a snow ball effect
overly sentiment appeal- an appeal is based on excessive emotion
bandwagon- argument must be true because many people believe it
appeal to false authority-using an authority that is not a real authority
dogmatism- when information is pushed as the only conclusion
ad hominem- attack the person rather than their arguement
stacking the deck- any evidence that argues against the solution is omitted, rejected, or ignored
hasty generalization- conclusion that is reached is not just
faulty casualty- assumption that just because one thing happened another thing should follow
begging the question- assumes the conclusion instead of supporting it
equivocation- key term or phrase that is changed throughout the argument
non sequitur- pattern of reasoning that doesn’t make sense
straw man- going against an argument that wasn’t present
red herring- irrelevant topic that pushes the audience away from the original issue
distorting the facts- manipulating data to make the audience come to a conclusion
protecting the evidence- rationalize because you don’t want to believe you’re wrong